Business Goals

Increase awareness, involvement, and fundraising for She's the First through organized and inspiring content.

Design Goals

Apply the current She's the First aesthetic to a digital website in order to inspire and inform visitors.

Usability Goals

Devise an easy-to-navigate structure to allow high-quality engagement with the organization's content.

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Skill Set Spotlight

Branding

The She's the First brand already existed on a previous site design and current collateral. The organization has grown and evolved since its start, so a site refresh was needed to represent the new bright, inspirational yet sophisticated feel of the organization members and students.

Site Architecture

There are many facets to the organization's site. The site needed to cater to potential donors, new and current volunteers, partner schools and students. An organized structure that made sense for all user flows was needed to effectively communicate the She's the First message.

Collaboration

The final website was produced by a partnership between me, the organization's leadership team and a freelance development team. Concepts throughout the design and building process needed to be clearly communicated in order to satisfy the needs of all team members.

Site Map

She's the First's site provides information about the organization, partners, and girls' education in order to influence involvement and donations. The home page branches off into six sections: About, Sponsor a Girl, Meet the Scholars, Campus Chapters, Take Action, and Donate.

The About section includes several subsections focused on the organization. Sponsor a Girl features schools from 10 different countries; each country has their own section. Meet the Scholars provides profiles of each of the scholars, organized by country. Campus Chapters gives users the info needed to start their own chapter or find existing chapter information. The Take Action pages features the current fundraising opportunities. The Donate page provides a form for direct donations.

Home
About
Sponsor a Girl
Meet the Scholars
Campus Chapters
Take Action
Donate
  • Mission
  • Philosophy
  • Video
  • Girls Education Facts
  • Our Impact
  • Our People
  • Our Financials & Funders
  • Ethiopia
  • Guatemala
  • India
  • Kenya
  • Nepal
  • Peru
  • South Sudan
  • Tanzania
  • The Gambia
  • Uganda
  • Ethiopia
  • Guatemala
  • India
  • Kenya
  • Nepal
  • Peru
  • South Sudan
  • Tanzania
  • The Gambia
  • Uganda
  • Leadership Summit
  • Start a Chapter
  • Find a Chapter
  • Cupcake Campaign
  • Run the World
  • Shop
Individual Country Partner Sites
Individual Scholar Profiles
Individual Campus Sections

Final Product Screenshots

There are six major sections of the She's the First site. Each major section includes various subsections. View sample screenshots below or visit the live site here at shesthefirst.org.

Sponsor a Girl Page

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Meet the Scholars Page, India Section

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Donate Page

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Take Action Page, Cupcake Campaign Section

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About Page, Our Impact Section

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Campus Chapters Page, Find a Chapter Section, Hofstra University & Hunter College High School

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