Business Goals

Increase the audience of both socialite Hannah Bronfman and fashion online publisher Lifestyle Mirror. Drive traffic to e-commerce brand partners through shoppable editorial.

Design Goals

Bring to life the luxe and cutting-edge personality of both Hannah Bronfman and Lifestyle Mirror.

Usability Goals

Design a unique, easy-to-understand layout that encourages link clicking to e-commerce partner sites.

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Skill Set Spotlight

Innovative Concepts

This editorial prototype brings the impact of a print magazine's cover story to the digital screen. Just as a magazine's leading cover story is custom designed with some TLC, this design brings that same refreshing concept to the omnipresent CMS standard on most online publishing sites.

Web Typography

Typography plays a strong role in the design of this cover feature. The majority of the type is web friendly, and additional type is incorporated within the more complex images. This project demonstrates a highly creative use of web typography, even for speciality fonts such as those in the cover's main title and the Lifestyle Mirror logo.

E-commerce & Editorial

This website layout balances both the needs of easy-to-read editorial and easy-to-shop content. The easy-to-read editorial keeps readers engaged throughout the story while the easy-to-shop aspects encourage purchase conversions.

Site Map

Hannah Bronfman's feature editorial on Lifesytle Mirror is a multi-section digital product. The home page leads to three different editorial pieces: the interview, the beauty editorial and the recipe editorial. Each editorial story includes links that lead to partner brands' e-commerce websites.

Home
Interview
Beauty Editorial
Recipe Editorial
Partner brands' E-commerce websites

Final Product Screenshots

Below you'll find sample screenshots from this unique editorial feature prototype. Scroll through the images or view the live site here.

Interview Editorial

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Interview Editorial

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Interview Editorial with Image

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Interview Editorial with Image's shopping links

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Interview Editorial with multiple images

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Beauty Editorial List

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Recipe Editorial List

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Individual Recipe

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Individual Recipe

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