A cross-promotional microsite on Elizabeth Street featuring luxury home goods brands
Prototype includes: landing page, thank you page, editorial page
Increase newsletter database sign-ups through an enticing luxury home goods sweepstakes.
Embody the elegant, luxurious and warm feel of the sweepstakes brand partners: Elizabeth Street, India Hicks, The Laundress, and Domaine.
Develop a responsive site structure that encourages signups and click-throughs to the brand partners' websites on all devices.
The Chic Living Sweepstakes required a unique brand identity that represented all four brand partners and a luxurious home life. A strong brand geared towards the target audience—affluent moms—was vital in order to attract sweepstake entries. Through welcoming colors and a clean, yet "lived-in" aesthetic, the chic living brand balances warm approachability and upscale aspiration.
I was provided with beautiful visual assets from brand partners to create this sweepstakes product. Since the photos were so beautiful, they became a major focus during every step of the user flow. A series of background photos fade in and out on the landing and thank you pages. When you view the editorial slider, each slide includes a large branded image or texture. This extensive use of photography brings alive the written content and strengthens the site's visual appeal.
The editorial slideshow is a large, unique, and responsive take on the usual slideshows you find on most publishing sites. Not only is the slideshow creative and original, but is still viewable and shoppable on mobile devices.
The Chic Living Sweepstakes is a multi-page campaign that starts off at a landing page for email entry. Once the user enters their email, they are taken to a thank you page. The thank you page offers a link to the campaign's editorial page which includes a list of chic living home products that link to partner brands' e-commerce sites.
Below you'll find the various desktop and mobile views of the Chic Living Sweepstakes. Peruse the images or click here to see the microsite prototype live.